Have you ever been asked, “Why would you like to join our company?” during a job interview? If so, have you ever wondered why they want to know that? After all, how can you answer that question, when you really have not worked for the company yet?
How to answer this question
The best way to answer this question is by researching the company. Employers expect you to know a little about the company for which you will be interviewed. If you research the company and learn about their culture, values, and mission statement, then you will be able to formulate an educated and knowledgeable response to the “Why would you like to join our company?” question.
I know you are probably thinking researching each company prior to an interview will be time consuming and the job search process is already like your full time job; however, you don’t need to conduct an extensive research, as if you were to write an essay.
How to research a company
The SWOT method businesses use to increase their success can be used when researching a company, in a simpler format. (SWOT: strengths, weaknesses, opportunities, threats). Once you are able to answer this question naturally, you can even use it as another opportunity to talk about your qualifications and achievements. For instance, “Well, Jane, I know your company is focused on XYZ. I was reading about your company and I learned about a couple of new upcoming projects and I have experience in developing similar projects, such as…”
Personal message
One of the main reasons employers do not consider candidates after an interview is for failing to research the company they would possibly work for, as it shows a lack of preparation, interest, and care. If you are one of the hundred or more candidates selected for an interview, do not be the one to be disqualified for showing a lack of interest in a company.
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Yuleni Pulido ► Executive Resume Writer
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